CASE STUDY · OSU, ACCRA
Fresh Market.
Brand-to-door system for an Accra market grocery — identity, packs, signs, print, social, and WhatsApp order.
THE BRIEF
Look established everywhere the customer meets the food.
Fresh Market sells market-to-door grocery from a hub at Kelewele Junction on Lokko Road, Osu, with delivery across Labone, Osu, Cantonments and the next belt. They could already sell on WhatsApp with stall photos. What they did not have was one visual system.
Logo, packs, signs, print, social, and WhatsApp needed to read as the same business — before the order and after the bag arrives.
WHAT WE DELIVERED
One identity. Every application.
- Brand identity — mark, lockup, colour and type, brand book, vector masters, QR system
- Print — business cards, flyer, posters, price list, bag insert
- Packaging — bag stickers, carrier seals with QR, honey labels, egg-tray strips, neck tags
- Signage — fascia, A-board, cutoff board, counter card, window vinyl, bike panel
- Digital — WhatsApp order desk with short-link CTAs
- Social — branded product set and Facebook Page assets
Visuals on this page are client-approved presentation of the delivered design system. Physical print and install photography will replace the presentation frames as it lands. No outcome metrics are claimed here.
IDENTITY
The mark that carries the system.
SIGNAGE
Hub, counter, window, and the bike.
PRINT & PACKAGING
What leaves the hub with the order.
DIGITAL & SOCIAL
Order on WhatsApp. Feed that matches the bag.
See Fresh Market live: Facebook · WhatsApp order desk
FROM THE OWNER
What the system is for.
We already had the market food. What we needed was to look like a real business everywhere the customer meets us — the bag, the sign, the phone, and WhatsApp. That’s what this system is for.
Owner, Fresh Market